Though magazines and newspapers belong to the same category (printed

Though magazines and newspapers belong to the same category (printed media), they can still fulfill totally different goals when it comes to advertising. The most Analysis of newspapers & magazines Introduction The intention of this assignment is to state the advantages and disadvantages of magazines and newspapers (printed media). As the advantages and disadvantages of both differ, we decided to separate the different media in order to get a clear overview of both types regarding marketing communications. Printed media is a good medium for using cross-media communication, but it is also a good way of getting local recognition. Newspapers Newspapers permit an advertiser to reach a large number of people in a city, town, and region or within a specified geographic area. Newspapers are one of the major advertising media for the smaller retailers and some larger corporations. Newspapers are normally created and bought daily. A few examples of newspapers are: - The Irish times - The Irish independent - The Letterkenny post The newspapers stated above all have a different geographic distribution and this also affects the ads that are in these newspapers. Social groups, demographic characteristics and other identifiable segmentations are also usually linked to certain newspapers, which make it more appealing to advertise a product or service that corresponds mostly with the newspaperÂ’s Ââ€Å"personality†. Advantages of newspapers - High...